How to Make Your Nonprofit Site Effective
Your nonprofit’s website is a tool that should be used to engage, interact with, and mobilize your audience – a tool that should ultimately inspire action.
1: Know Your Audience
If you don’t know who your website is serving, you’re at a serious disadvantage. No matter how hard you try, it will be nearly impossible to create an effective nonprofit website – one that meets the needs of your constituents and helps you achieve your mission.
2: Focus on Your Home Page
Your home page is your first opportunity to make a strong impression. Within the first few seconds of arriving, your users will form an opinion.
3: Share Your Mission
Sixty percent of all donors check out your nonprofit’s website before donating, and therefore you should tell them why they should give and what impact it will make. And, you should do it quickly, before they change their mind. Share your mission clearly and succinctly and make it actionable!
“Feeding Children, Growing Community”. This isn’t just a catchphrase, and it’s not just a mission statement. Seeing this tagline immediately informs the user that they will find compelling information on what your organization is about, how they can help and who is being served.
4: Use Compelling Imagery
Design controls what users see and how they process your content. Compelling imagery can mean many different things based on your audience but it’s critical for driving users to important content.
5: Ensure Ease in Navigation
If your users can’t figure out how to find the information they’re after, it might as well not exist.
6: Include Clear, Bold Calls to Action
Without a strong call to action, it doesn’t matter how brilliant your content is.
7: Showcase Your Stewardship
At least 60% of donors will visit a nonprofit’s website before donating. Create a strong presentation to show what impact they will have if they participate.
8: Keep Content Fresh
People in general have incredibly short attention spans. This is even more relevant on the internet where information is constantly available.
If you don’t consistently update your content, people will assume that either you don’t have anything new and important to present or that you can’t be bothered to put in the time or energy. Neither of these are good scenarios, both of which could cause them to forget about you and never come back.
Fresh content is crtically important to driving traffic to your nonprofit website.
9: Be Social
More and more, people are looking to engage with organizations through the various social media platforms. Utilize this direct communication to help promote, engage and provide a constant source of dynamic content
The world of social media is changing. It’s not enough to have a Facebook page or a Twitter account. The real power of social media is in harnessing its viral capabilities as an integrated channel with reach beyond the limits of your database and lists.
10: Provide a Personal Touch with Multimedia
Your users’ preference for consuming content varies, just as their browsing and navigation styles do.